Today’s consumers make purchasing decisions differently compared to customers from years ago. Instead of focusing only on quality, functionality, and style, they now consider the social and environmental impact of the items they are buying. In fact, according to a Nielson survey, 66 percent of global respondents say they would pay more for sustainable goods. This means eco-friendly products are on their way to dominate the market.
What Are Eco-friendly Products?
Products labelled “eco-friendly” have a minimal negative impact on the environment during production, use, or disposal. They also refer to items that contribute to a much smaller carbon footprint. This means they are produced using as few chemicals and as many natural ingredients, making them have minimal harm to the environment. Additionally, other eco-friendly products are made from recycled materials that improve the environment by purifying the air or reducing waste.
What Are the Benefits of Selling Eco-friendly Products?
Since customers are now more aware and conscious of the products they are purchasing, they now make efforts to check the ingredients and production processes of what they are buying. That being said, now is the best time for your business to address the high demand for environmentally friendly products. Here are the benefits of selling them:
– Build a Unique Brand
In today’s saturated market, setting yourself apart from the competition can be challenging. This is especially true in crowded online platforms. One of the best ways to differentiate your business is to have unique branding.
By establishing yourself as an environmentally friendly brand, you can attract a huge market. You can tap into dedicated customers who purchase only environmentally friendly products and everyone else looking for safer, healthier, longer-lasting alternatives.
To build strong marketing, take note of “green” selling points. Here are several phrases you can use to market your eco-friendly products:
- Low-energy solution
- Low waste
- Recycled materials
– Attract Younger Audiences
Having a green stance on your industry’s environmental impact and offering eco-friendly products work together to attract a large group of younger customer demographics. Since millennials and boomers are the most aware generations in terms of social awareness, they take into account the eco-friendliness of service providers. For this reason, they tend to lean towards environmentally progressive businesses.
– Nurture Customer Loyalty
A company has a chance to grow exponentially as long as it focuses on sustainability and health. This is because customers support businesses they believe in and share the same cause they are passionate about.
Today’s customers opt for reusable, environmentally friendly products. For instance, instead of buying disposable cups repeatedly, they want reusable ones that last for a long time. As you address their need for sustainable products, you build brand loyalty. Eventually, they will start to buy more products from you.
If you deeply care about the environment, take this as an opportunity to develop an eco-friendly brand. By offering healthy, organic products, you can gain consumer trust, showcase your ethical awareness, and appeal to your consumer’s moral needs.
Building and maintaining an environmental brand in the already overcrowded market is not an easy task. After all, ensuring that all parts of your supply chain are sustainable and environmentally friendly can be tricky.
If you are now ready to start creating an environmentally friendly business, why not consider selling eco-friendly cleaners? To truly start living your eco-friendly mission and take part in the green economy, you need to work with a trustworthy cleaning product supplier.
At AgroBiome, we can help you ensure environmental standard compliance with our eco-friendly cleaning products. Our disinfectants and sanitizers are certified Pro-Cert & USDA Organic. Get in touch with us to become a distributor today!